How to Get Course Creation Clarity

Create an online course. It’s great advice and everyone is doing it, but there’s a lot of noise out there in the course creation industry. How can you cut through the noise and make sure that your online course stands out? How do you ensure that your students actually learn something? It all comes down to clarity: clarity of what you’re creating. But getting that clarity on your own can be difficult. Online course creation can be lucrative and a great foundation on which to help your audience. But let’s face it: where do you even begin? That’s where an instructional designer comes in.

Creation Clarity for Course Creators

It’s important to understand why you’re creating online courses in the first place. A lot of business owners dive in and are eager to get started. But they fizzle fast. Once they realize they are unsure of what they are creating, things slow down. Creating an online course can seem overwhelming. The steps involved can make you feel like it’s never going to end. But it doesn’t have to be that way. We create online courses for you, in record time, without all the drama.

The first thing we talk to our clients about when we’re creating an online course is to find out why they want to create an online course. And how they think an instructional designer can help. And not in a fluffy, woo-woo way. Focusing on the subject matter expertise and digging deeper into what a business owner wants to do with an online course helps us understand the market needs of their customers. Creation clarity means you can move faster and without all the drama and allows us to create your online course for you.

Customer Clarity For Your Online Course

Here’s the cold, hard truth: you could spend every minute of every day trying to learn what your customers want and need from you. And maybe you have. But when it comes to creating an online course and building a digital business, you just have to ask a few simple questions. We are able to move through the market research phase of creating a new online course quickly and easily because we use a unique formula for interacting with their customers to find out what they want to learn.

Focused, education-based questions mean that you spend less time wondering what your customers want and need. And yet, lots of organizations continue to go down this road alone. There’s just no need of trying to create an online course on your own when help is right here. Getting clarity on what your customers want and need means your online course is customer-focused, and you’re making decisions with powerful data. Not assumptions.

Value Clarity for Businesses

Let’s talk about getting clear on the value of the online course you want to create. You might think to yourself, “self, this course is only worth $97” and if that’s the thought in your head, guess what: it’s only worth $97. Many course creators price their online courses too low and don’t focus on value pricing. Value pricing is a model for positioning your online course in the market based on the value of the transformation of results you provide your customers. Our clients sell their online courses for thousands of dollars in many cases, but they don’t start out that way.

Every client starts out wanting to low-ball themselves, especially if they are new at offering online courses. What we always remind our clients of is that their course offering skills might be new, but they are guided by 20 years of experience with Heather Deveaux. What’s more, their subject matter is not new. Our clients have been delivering services, blogs, ideas, podcasts, speeches, and maybe even in-person workshops for some time now. The value they bring is not new. Just the container. Getting clarity around the value of your offer means you can sell with confidence. Once your online course is created, of course.

The 3 Cs of Course Creation

Clarity. Clarity. And, clarity. Creating an online course that you can sell in your business requires clarity on what you’re creating, who you’re creating it for, and what value is being created with this new online course. And it’s okay to feel unsure of all of these things. That’s why we’re here: we help organizations and businesses create online courses. Our step-by-step systems and frameworks make it easy for you to know the answers to these questions: why am I creating an online course? What do I want to provide my customers? What value exists because of this course? How much am I selling this course for? What do my customers get out of this experience? And so much more.

Want to learn more about how Heather Deveaux helps creates online courses and if our instructional design services are right for you? Book a free consult.