Over the last two decades, I’ve created a lot of things: books, courses, training programs, blogs, businesses, and ideas — all rooted in a desire to share what I’ve learned, what I love, and what I continue to discover.

Hey, my name is Heather Deveaux. For most of my adult life, I built businesses around learning — designing programs, coaching entrepreneurs, and helping organizations think more clearly about how they grow. I’ve worked with clients around the world, created multi-six-figure offers, written books, launched programs, shut them down, rebuilt them, and learned (sometimes the hard way) how to lead myself through change.

Somewhere along the way, I stopped asking what I could build next and started asking how I wanted to live.

Not just what I wanted to accomplish.
Not just what I wanted to earn.
But what I wanted my actual days to feel like.

That question changed everything.

Heather Deveaux Creative is where all of that lives now.

It’s home to my coaching practice, my writing, my books, my travel reflections, my creative projects, and the ideas I’m working through in real time. It’s where entrepreneurship meets autonomy. Where business meets self-leadership and where making a living and making a life stop competing with each other.

I’m a business coach and writer. I work with entrepreneurs at inflection points when something is shifting and clarity matters more than strategy. And I write about what it means to build work that fits the person running it.

But I’m also someone who takes road trips for perspective. Who writes fiction because imagination matters. And I’m someone who follows creative threads without always knowing where they’ll lead. I believe that living well is as important as earning well.

This platform isn’t a rebrand from the ventures I’ve run before. It’s an integration.

My background in adult education, coaching, and entrepreneurship still shapes how I think. I hold a Master of Adult Education and certifications in coaching, training and facilitation. I’ve built learning systems, written multiple novels, and spoken about entrepreneurship and education at numerous conferences. I’ve hosted podcasts and been a guest on many more. But credentials aren’t the center of this space.

Living is.

This is where I share what I’m building, what I’m questioning, what I’m learning, and what I’m creating in business and beyond. Some of it is structured. Some of it is experimental. Some of it is for sale. Some of it simply exists because it wants to be made.

If you’re building something of your own — a business, a body of work, a life that feels more aligned — you’ll likely recognize yourself here.

My brand of business believes you’re allowed to evolve. You’re allowed to begin again. And you’re allowed to build a business that supports the way you want to live.

That’s the work.

And I’m glad you’re here for it.